Lyvona Privacy Policy
Last Updated: January 2026
Our Core Privacy Commitments
- We never sell your data to insurance companies, pharmaceutical companies, or data brokers
- We follow HIPAA guidelines for protecting your health information
- Your data is encrypted in transit and at rest
- You control what you share in community features
- You can request deletion of your data at any time
1. Introduction
Lyvona LLC (“Lyvona,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and related services (collectively, the “Platform”).
We understand that the information you share with us is deeply personal, particularly your health and financial information. We take our responsibility to protect this information seriously. Please read this Privacy Policy carefully. By using our Platform, you consent to the practices described in this policy.
2. Information We Collect
2.1 Information You Provide Directly
Account Information: When you create an account, we collect your name, email address, password, and optional profile information.
Insurance Information: To provide cost estimates, you may provide details about your health insurance plan, including plan type, deductible amounts, out-of-pocket maximums, copay/coinsurance rates, and network information.
Pregnancy Information: To personalize our services, you may provide your due date, prenatal care provider information, planned delivery location, and anticipated delivery type.
Medical Bills and Documents: If you use our bill verification service, you may upload medical bills, Explanation of Benefits (EOB) documents, and related healthcare billing documents. These documents may contain protected health information.
Geographic Information: We collect your location (city, state, ZIP code) to provide region-specific cost estimates and provider information.
Communication Data: If you contact us or participate in community features, we collect the content of your messages, posts, and communications.
Payment Information: If you purchase paid services, we collect payment information through our secure payment processor. We do not store full credit card numbers on our servers.
2.2 Information Collected Automatically
Usage Data: We automatically collect information about how you interact with the Platform, including pages visited, features used, time spent, and actions taken.
Device Information: We collect information about the device you use to access the Platform, including device type, operating system, browser type, and unique device identifiers.
Log Data: Our servers automatically record information when you access the Platform, including your IP address, access times, and referring URLs.
Cookies and Similar Technologies: We use cookies, pixel tags, and similar technologies to collect information about your browsing activities and to distinguish you from other users.
2.3 Information from Third Parties
We may receive information about you from third parties, such as analytics providers who help us understand Platform usage, identity verification services when required, and public databases containing healthcare pricing information.
3. How We Use Your Information
We use the information we collect for the following purposes:
Providing Services: To deliver cost estimates, verify bills, provide dispute assistance, and operate community features.
Personalization: To tailor our services to your specific insurance situation, location, and pregnancy journey.
Communication: To send you service-related notifications, respond to your inquiries, and provide customer support.
Improvement: To analyze usage patterns, troubleshoot issues, and improve our Platform and services.
Safety and Security: To detect, prevent, and address fraud, abuse, and security issues.
Legal Compliance: To comply with legal obligations and respond to lawful requests from authorities.
Marketing: With your consent, to send you information about new features, promotions, and services that may interest you. You can opt out of marketing communications at any time.
4. How We Share Your Information
4.1 We Never Sell Your Data
We do not sell your personal information to third parties. Your data is not shared with insurance companies, pharmaceutical companies, healthcare providers, data brokers, or advertisers for their marketing purposes.
4.2 Service Providers
We may share your information with trusted third-party service providers who assist us in operating the Platform, such as cloud hosting providers, payment processors, email service providers, and analytics services. These providers are contractually obligated to use your information only to provide services to us and to maintain appropriate security measures.
4.3 With Your Consent
We may share your information with third parties when you explicitly consent to such sharing, such as if you choose to share information in public community forums or if you authorize us to contact a provider on your behalf for dispute assistance.
4.4 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas). We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
4.5 Business Transfers
If Lyvona is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
4.6 Aggregated and De-Identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, analytics, or other purposes.
5. Data Security
5.1 Security Measures
We implement appropriate technical and organizational measures to protect your personal information, including encryption of data in transit using TLS/SSL, encryption of sensitive data at rest, access controls and authentication requirements, regular security assessments and testing, employee training on data protection, and secure data centers with physical security measures.
5.2 HIPAA Compliance
We follow HIPAA (Health Insurance Portability and Accountability Act) guidelines for handling protected health information. Our systems and processes are designed to maintain the confidentiality, integrity, and availability of health information you share with us.
5.3 Limitations
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you share information with us at your own risk.
6. Your Privacy Choices and Rights
6.1 Access and Update
You can access and update your account information at any time through your account settings. You may also contact us to request access to or correction of your personal information.
6.2 Deletion
You may request deletion of your account and personal information by contacting us. Please note that we may retain certain information as required by law or for legitimate business purposes, and some information may persist in backup systems for a limited period.
6.3 Communication Preferences
You can manage your communication preferences in your account settings or by following the unsubscribe instructions in our emails. Note that even if you opt out of marketing communications, we may still send you service-related messages.
6.4 Cookies
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies, though this may affect your ability to use certain features of the Platform.
6.5 Do Not Track
Some browsers have a “Do Not Track” feature. Our Platform does not currently respond to Do Not Track signals.
6.6 California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, the right to opt out of the sale of your personal information (though we do not sell personal information), and the right not to be discriminated against for exercising your privacy rights. To exercise your CCPA rights, please contact us using the information provided below.
6.7 Other State Privacy Rights
Residents of other states may have similar privacy rights under applicable state laws. Please contact us if you have questions about exercising your privacy rights under your state’s laws.
7. Community and Shared Content
7.1 Public Forums
Information you post in community forums or public areas of the Platform may be visible to other users. Please be thoughtful about what information you share publicly.
7.2 Anonymous Sharing
Our Platform may allow you to share bill information or experiences anonymously to help other users. When you use anonymous sharing features, we remove identifying information before displaying content to others.
7.3 Your Control
You control what information you share in community features. You can edit or delete your posts in accordance with community guidelines.
8. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. We may retain certain information for longer periods as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. Uploaded medical bills and documents are retained only as long as necessary to provide our services and are securely deleted thereafter unless you request earlier deletion.
9. Children's Privacy
The Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected personal information from a child under 18, we will delete that information promptly. If you believe we might have any information from or about a child under 18, please contact us.
10. International Users
The Platform is operated in the United States. If you access the Platform from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using the Platform, you consent to such transfer and processing. The data protection laws of the United States may differ from those of your country of residence.
11. Third-Party Links
The Platform may contain links to third-party websites or services that are not owned or controlled by Lyvona. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Platform before the changes take effect. We encourage you to review this Privacy Policy periodically. The “Last Updated” date at the top of this policy indicates when it was last revised. Your continued use of the Platform after any changes to this Privacy Policy constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
You may also submit a data subject request through our website at www.lyvona.com/privacy-request.
14. Your Consent
By using the Lyvona Platform, you acknowledge that you have read this Privacy Policy and consent to our collection, use, and sharing of your information as described herein. If you do not agree with this Privacy Policy, please do not use our Platform.
© 2026 Lyvona LLC. All rights reserved.